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One Hub Energy

One Hub Energy

Visual Identity
Logo Design
Visual Brand Architecture
Sub-brand Design
Brand Guidelines
Graphic System
Art Direction
Iconography
Illustration
Photography Direction
Corporate Applications
Web Design
UX/UI

When the name no longer represents what a company has become.

One Solar had evolved.

The company had expanded its activities and value proposition, and a name directly associated with solar energy was becoming too specific to represent its new reality. The transition to One Hub Energy marked the beginning of a new chapter and posed a new branding challenge: to build a broader, more contemporary and flexible identity, capable of representing the company and bringing new solutions together under one cohesive brand universe.

Madstudio developed the new visual identity, the OneBess and OneFlex sub-brands, the complete graphic system, the brand guidelines, its key applications and the new website.

A hub transformed
into a symbol

The concept of the Hub became the starting point for the identity.
The “O” in One transforms into a circle built around a central core and a series of connected points. A visual representation of a space where solutions, knowledge and technology come together.

The nodes express connection. The circle brings unity. The gradient introduces movement and energy. The result is a distinctive symbol that acts as the core of the entire new visual system.

Three identities.
One shared system.

From the outset, we conceived the identity as a system capable of incorporating different solutions while maintaining a clear visual connection to the master brand.

That is why the “O” acts as the common element across the brand architecture. Its structure evolves within each sub-brand to represent a different function, while always following the same shared logic. In this way, One Hub Energy, OneBess and OneFlex can each be identified independently while still being immediately recognised as part of the same ecosystem.

The colour system clearly distinguishes each brand while maintaining a consistent visual logic. Green defines the visual territory of One Hub Energy. Blue identifies OneBess. Yellow and warmer tones differentiate OneFlex.

From these colour palettes, we developed gradients that add depth, energy and movement, expanding the expressive possibilities of the identity.

From the logo
to a visual language

The new identity needed to work beyond the logo.

Building on the circular geometries of the symbol, we developed a system of shapes, transparencies, gradients and photographic masks that creates distinctive communications while maintaining consistency across very different touchpoints.

A flexible visual language that allows the brand to expand without constantly relying on the logo.

Iconography.
One shared logic
to explain
different concepts

We designed a family of icons based on isometric perspective to simplify concepts related to energy, technology and services.

Geometry, colour and depth connect the iconography with the broader visual universe of One Hub Energy.

Illustration.
Making complexity visual

To explain ideas that required greater depth, we expanded the system through conceptual illustrations.

The same visual language used in the iconography evolves here into richer compositions, capable of communicating complex concepts while maintaining consistency with the brand identity.

Designing the identity.
Defining how it should grow

We brought the entire brand universe together in a comprehensive set of brand guidelines, establishing the rules needed to maintain consistency as the number of touchpoints and communication needs continues to grow.

Logo, brand architecture, colour, typography, photography, graphic system, iconography, illustration, layouts and key applications all form part of a system designed to evolve alongside the company.

A website to communicate
a new dimension of the company

Within seconds, the website needed to communicate that One Hub Energy was about much more than solar energy.

We transformed the new brand universe into a digital experience capable of structuring a complex offering without losing impact: services, technology and solutions coexist within a clear architecture, supported by a strong and distinctive visual identity.

Gradients, photography, geometry, iconography and typography come together to create a language that guides navigation and connects every area of the company through a consistent visual logic.

A website designed to simplify complexity, strengthen the positioning of the new brand and showcase the scale One Hub Energy had reached.

Designed to keep
moving forward

One Hub Energy is an identity conceived as a living system: distinctive, flexible and able to maintain its consistency as new challenges, solutions and ways of communicating emerge.

Rather than defining a fixed identity, the project establishes a foundation for continued growth. A distinctive visual language, clear rules and enough resources to evolve without losing personality.

A brand with the structure to grow, evolve and continue connecting the future, technology and energy.