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La Santa

La Santa Market

Creative direction, annual visual identity, graphic design, web design, visual applications, communication coordination, event branding, graphic production, brand strategy.

The Saint, an unforgettable experience.

La Santa Market is a unique destination on the Costa Brava—a creative universe teeming with life, local talent, gastronomy, and culture that transforms the Santa Cristina Horse Club forest into an unforgettable experience every summer. For nine years, we have supported the project as its external communications team, building, nurturing, and evolving its identity to ensure that every edition remains surprising, cohesive, and memorable.

Creativity and graphic image

In its early days, La Santa relied solely on an in-house logo and lacked a defined visual identity. Since then, we have built a distinctive aesthetic that blends imagination, humor, and a touch of surrealism—elements that have become integral to the event’s DNA. We create visual concepts that resonate with its vibrant, artisanal, boho-chic spirit, forging a personality that is recognizable, fresh, and constantly evolving. Each season, we reinterpret its creative universe while preserving the essence that makes it unique.

Graphic elements

The scale of the event demands a robust and versatile visual ecosystem. We design and oversee the production of all necessary branded assets: signage, maps, posters, informational materials, menus, merchandise, campaigns, animations, and sponsor materials. Each element is created to integrate naturally into the environment, maintain visual consistency, and enhance the visitor experience.

Web design

La Santa’s website evolves and reinvents itself every year, just like the event itself. We design digital experiences characterized by movement, rhythm, and personality, reflecting the market’s energy while ensuring a seamless user experience. It is a dynamic platform that showcases the lineup, culinary offerings, brands, spaces, and services—always featuring a distinctive aesthetic and meticulously crafted visual details.

Team management
and coordination

In addition to design and communications, we handle comprehensive project coordination: acting as the liaison between on-site social media and photography production teams, the press agency, technical suppliers, sponsors, artist representatives, and the organizing body. We operate as an external creative department—a form of tactical outsourcing—planning, overseeing, and ensuring that every communication initiative aligns with the event’s values. We manage the interpretation of requirements, the handling of deliverables, content supervision, and the coordination of all stakeholders to ensure a result that is coherent, seamless, and robust.

A lasting relationship

Nine years later, we remain part of La Santa, driven by the same enthusiasm we felt on day one. We have grown together, refined its identity, and supported its evolution into one of Catalonia’s most recognizable summer experiences—a relationship built on trust, creativity, and a shared bond that has become part of our own story.

An identity that grows and transforms