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Hotel Masia Can Farrés

Hotel Masia
Can Farrés

Branding, hotel design, verbal identity, web design, web development, creative direction, graphic applications, spatial design.

Can Farrés is an exceptional boutique hotel, located in a privileged enclave at the foot of the majestic Montserrat mountain. This carefully restored 15th-century farmhouse has become a haven that combines history, nature, and serenity. With only 13 rooms surrounded by magnificent gardens and a Mediterranean forest, each stay is designed to offer a unique experience in an environment full of charm and magic.

A sustainable luxury destination that celebrates Catalonia’s cultural heritage and the natural environment of Montserrat Park, known as “The Magic Mountain”. Can Farrés offers an exclusive and personalized experience, where sophistication meets environmental commitment and local authenticity. It is the ideal refuge for those seeking tranquility, well-being and a genuine connection with nature and local culture.

Prior to the opening of Can Farrés, we were commissioned to create a website that faithfully reflected its essence, capturing both its unique character and the promise of the experience it offers. Our goal was to design a digital space that not only conveyed its value proposition but also served as an extension of the brand’s universe, inviting users to discover the charm of Can Farrés from the very first click.

Can Farrés also entrusted us with developing a verbal identity to serve as the cornerstone of its communication.
Our team designed a verbal identity manual detailing all the elements that make up the Can Farrés brand universe. This document not only defines how the brand communicates but also establishes a comprehensive framework ensuring consistency and authenticity across all interactions. The manual captures the unique essence of Can Farrés and serves as a guide for expressing its personality at every touchpoint. The verbal identity proposal was conceived to highlight Can Farrés’s unique values: its prime location, a deeply rooted historical legacy, and its commitment to guest well-being within a framework of sustainable luxury. The brand territory we developed centers on the concept of an “exclusive, sustainable retreat” situated at the heart of Catalonia’s history and nature. This concept invites an association between the brand and tranquility, cultural heritage, responsible luxury, and a unique proximity to the awe-inspiring beauty of Montserrat.