Asador de Aranda Website

We worked with the existing branding and developed a complete rebranding that enabled them to shift their focus and positioning, and to articulate their value proposition much more effectively—in a more approachable and contemporary way.

This refresh allowed the company to feel comfortable with the change—as they sought neither a radical overhaul nor the loss of their brand recognition, which was and remains highly positive due to their track record of excellence—while simultaneously modernizing the brand and opening it up to new types of customers. These customers valued high-quality, healthy, slow-cooked cuisine but had not previously viewed the brand as an option.