La Santa

La Santa Market contacted us the first year it was open, 2016, a month before the opening date, because they had only got as far as the logo and they were looking for an agency that could create the general image of the event, giving it its own personality. It was a newly created event that needed, as well as the logo that they already had, a personality, a tone, its own voice to set it apart from other similar events.
We created a potent image for them, unique and easily recognised. We created the whole La Santa universe, with all its imagery, its way of doing things. We coordinated all the communications from the beginning, with the result that La Santa Market has grown from year to year by around an unstoppable 30%, since the first year open. In the last year 2022 they received 200,000 visitors.