Midea
Editorial design, digital editorial design, information design, graphic applications, creative direction, visual systems.
Midea, the world’s number one brand in climate control solutions and appliance sales, produces annual price lists and catalogs for distribution to its sales network in both Spain and France. Since 2013, we have been responsible for designing, laying out, refining, and creating all of their catalogs and price lists for Spain and France. A few years ago, we implemented a complete automation process for their publications, which has significantly increased efficiency and reduced workflow time and resources by more than half.
