Cardinal Health

Cardinal Health

Graphic design,
creativity and brand applications

Cardinal Health, Inc. is a US multinational business in health care services and is the fourteenth highest income-generating business in the United States. The head offices are in Ohio and in Dublin, Ireland.
Cardinal Health contacted us because they were looking for an agency in Spain to provide design services, graphic creativity and the application of brand communication elements for EMEA (Europe, the Middle East and Africa).
An agency that would watch over and see to it that all the elements to be developed would maintain a consistent brand image, firmly aligned with the global brand book.

Cardinal Health is a distributor of pharmaceutical products, a manufacturer and worldwide distributor of medical and laboratory products, and a high performance global supplier.
To start work with them we immersed ourselves in the brand and needed a process of learning and understanding to enable us to comprehend their image in depth. Big businesses like Cardinal Health have platforms that include all the components required for the creation of digital—such as webs, apps, ladings, emails, etc.—and physical products, a library of component styles and brand design patterns; strategic aspects such as the creative process, the tone of voice, the use of claims or slogans, photographic treatment of the logo and its structure and application, and a complete development for typographical use, colours, designs, layouts, icons, animations, illustrations, banners, audio, video, etc. As creative experts on branding our task is to know the brands with which we will be working down to the finest detail, so that we can represent them and form part of their team.