Cardinal Health

Cardinal Health is a distributor of pharmaceutical products, a manufacturer and worldwide distributor of medical and laboratory products, and a high performance global supplier.
To start work with them we immersed ourselves in the brand and needed a process of learning and understanding to enable us to comprehend their image in depth. Big businesses like Cardinal Health have platforms that include all the components required for the creation of digital—such as webs, apps, ladings, emails, etc.—and physical products, a library of component styles and brand design patterns; strategic aspects such as the creative process, the tone of voice, the use of claims or slogans, photographic treatment of the logo and its structure and application, and a complete development for typographical use, colours, designs, layouts, icons, animations, illustrations, banners, audio, video, etc. As creative experts on branding our task is to know the brands with which we will be working down to the finest detail, so that we can represent them and form part of their team.