Cardinal Health

Cardinal Health is a pharmaceutical distributor, a global manufacturer and distributor of medical and laboratory products, and a high-performing global provider.

To begin working with them, we immersed ourselves in the brand, and a learning and understanding process was necessary to gain a deep understanding of its image. Large companies like Cardinal Health have platforms that encompass all the components for creating digital products—such as websites, apps, landing pages, emails, etc.—or physical products, including the brand’s library of component styles and design patterns; strategic aspects such as the creative process, tone of voice, and the use of taglines or slogans, the photographic treatment or logo structure and application, and comprehensive development regarding typography, colors, designs, mockups, icons, animations, and illustrations, banners, audio, video, etc.

As creatives and branding experts, our job is to understand the brands we work with down to the smallest detail, enabling us to act as their representatives and become part of their teams.