Caixaforum merchandising

Caixaforum

Product design, graphic applications, creative direction, visual identity, visual systems.

CaixaForum are cultural centers managed by “la Caixa” located in different cities throughout Spain. These centers bring culture closer to all audiences, making it possible to experience it through a wide variety of initiatives and proposals: exhibitions, workshops, conferences, cinema, debates and family activities, either with initiatives of one of their centers, or with proposals that travel throughout the territory.

When creating merchandise that would link all the centers—yet also allow for differentiation and represent each one individually—we took into account that CaixaForum centers are special, unique places, each with its own personality and appearance.

We devised a way to represent each of these spaces in a highly simplified manner, while maintaining a consistent style and visual coherence.