Caixaforum merchandising


Branding for merchandising products at all the CaixaForum centres

CaixaForum runs cultural centres managed by “la Caixa” and located in various cities throughout Spanish territory. CaixaForum wants to bring culture to the general public, in a way that can be enjoyed through a great variety of initiatives and proposals: exhibitions, workshops, conferences, cinema, debates and family activities, whether with initiatives particular to one of the centres or proposals that travel around the territory.

When creating a merchandising image that would link all the centres together but at the same time differentiate and represent
each of them individually, we took into account that the CaixaForum centres are special, unique places, each with its own personality and character.
We created a way of representing each of these spaces in a way that was very simplified but still maintained the same visual style and coherence.