We are the transformation
you were looking for
We are Madstudio, a design studio and creative agency specializing in providing companies with effective solutions for their creative needs.
We create powerful designs that capture attention
and drive action.
We transform companies and brands into what they want to be through creativity and design.
CREATIVE
MadSkills
STRATEGY
CREATIVITY
DIGITAL
Understanding
to build
Before designing, we need to understand what makes a brand unique, where it stands, and where it wants to go. We analyze the business, the context, the competition, and the people involved to identify opportunities, define a clear positioning, and build a meaningful strategy.
Because a solid brand doesn’t start with how it looks, but with knowing what it wants to say, to whom, and why.
Branding
Verbal identity
Creative events
Naming
Visual identity
Strategy and branding
Art direction
Giving shape
to ideas
Creativity transforms strategy into something visible, recognizable, and memorable. We design graphic assets and systems capable of communicating clearly, adapting to various formats, and maintaining the brand’s personality across every touchpoint.
From concept to application, we ensure that every piece has a clear purpose and contributes to building a more coherent and relevant brand.
Graphic design
Presentations
Signage and wayfinding
Catalogs and brochures
Creative infographics
Catalogs and brochures
Creative infographics
Exhibition graphics
Editorial design
Packaging
Exhibition graphics
Brands that also
live in the digital world
We design digital experiences that translate a brand’s identity to every screen and interaction. We combine design, technology, and content to create websites, e-commerce sites, and digital platforms that are clear, engaging, and built to perform.
From architecture to movement, we attend to every detail to ensure the experience is consistent with the brand, intuitive for the user, and relevant to the business.
Web design and programming
Microsites and landing pages
Social media branding
Video editing
E-commerce solutions
Online marketing
Motion graphics and animation
SEO / GEO
Our Madskills*
We can do a lot for your brand, company, and organization.
* To be able to do amazing and unexpected things
- Brand strategy
- Branding
- Naming
- Brand narrative
- Strategy and brand
- Verbal identity
- Visual identity
- Art direction
- Creative events
- Creativity
- Graphic design
- Catalogs and brochures
- Editorial design
- Presentations
- Packaging
- Creative infographics
- Signage and wayfinding
- Exhibition graphics
- Digital experiences
- Web Design and Development
- E-commerce solutions
- Microsites and landing pages
- Online marketing
- Social media branding
- Motions Graphics
- Video editing
- SEO / GEO
Yes, we do all this and much more;
in fact, this is just the beginning.
Mad
for you
We are fortunate to build strong, lasting relationships with many of our clients.
These are some of the clients we have had the pleasure of working with.
MadBlog
But whatare you telling me?
Strategic design: when design goes beyond aesthetics
Strategic design does not begin by asking what something should look like, but rather what it needs to solve.
When a company grows, its brand should too.
Companies are constantly evolving, but their brands do not always keep pace. Discover why an identity must also grow and how to recognize when the time has come.
Contemporary branding: how to create current brands without falling into fleeting trends
Creating a contemporary brand is not about following trends, but about building a language capable of evolving without losing identity or coherence.
Design for hospitality: how to create memorable experiences
Hospitality design goes beyond aesthetics. Discover how to create memorable experiences in restaurants and hotels through space, branding, and digital marketing.
7 UX/UI mistakes that are killing your website (and how to fix them now)
Your website may be losing conversions due to seemingly invisible UX/UI flaws. Discover what they are, how to detect them, and how to fix them with a strategic design approach.
Quiet Luxury Branding: The Rise of Quiet Luxury and How to Apply It to Your Brand
Quiet luxury redefines how exclusivity is communicated: less excess, more intention. Discover how to apply it to your branding to convey true sophistication.
Experiential Branding: From Storytelling to Making the Brand Come to Life
Experiential branding is not a passing trend. It’s the natural evolution of branding in a world where people seek to live something, not just be told about it.
When your client asks AI (not Google): keys to staying visible
SEO is evolving toward answer engines. Discover how to adapt your strategy so that AI also talks about your brand — not just Google — with practical insights to stay visible in the new era of conversational search.
Signage: How to Guide and Leave a Mark
Signage is much more than just simple directions; it is an essential element for improving functionality and reinforcing the identity of spaces. A well-designed signage system not only guides but also provides coherence and enhances the user experience.
Brand Storytelling: 10 Steps Towards Connection
Brand storytelling has become an essential way to establish deep bonds with consumers.
Tell me your name and I will tell you who you are
A good name is always the beginning of a good story, yours, and we have to give it the importance it really has because it is the first letter of introduction of your brand.
The branding that adds up
“We don’t seek to generate logic or common sense,
we seek to generate feelings” @Madstudio
Brand Book, Telling Your Story
The brand book is the “bible” for any brand. And its “commandments” must be followed to the letter.
MADSTUDIO
A new era for the studio
We’re evolving our identity to better reflect the Madstudio of today: more strategic, more digital, and with a more contemporary creative outlook.
STUDIO
Midea begins a new chapter with FC Barcelona
Midea’s arrival as a Main Partner of FC Barcelona marks a new milestone for a brand with which we have been working in Spain and France since 2017, continuously supporting its needs regarding communications, campaigns, catalogs, price lists, landing pages, trade shows, and support materials.
CLIENTS
Can Farrés, recognized as Building of the Year 2026 by ArchDaily
The rural hotel located at the foot of Montserrat—with which we collaborate on brand communication and web design—has been awarded a prize in the Hospitality and Entertainment category by ArchDaily.
CLIENTS
Ten years of establishing a benchmark on the Costa Brava
La Santa concludes its tenth edition with over 200,000 visits. Madstudio has been part of its journey since the early years, supporting its communication and growth season after season.
PRESS
MADSTUDIO
We continue to add talent to the team
Adrián joins the multimedia team as a developer, strengthening our digital development and production capabilities.
STUDIO
MARCA
Brand value is beginning to claim a place on the balance sheet
In Spain, the “Marca al Balance” initiative seeks to have the value generated by brands more explicitly recognized as an economic asset of companies, reinforcing the strategic role of branding beyond mere communication.
CONTEXT
PACKAGING
Less material, more design
New European packaging regulations mandate a reduction in materials and improvements in recyclability, posing new challenges for maintaining value, functionality, and the brand experience.
CONTEXT
SUMCAB
From a local business to a global company: the story of Sumcab
La Vanguardia traces the evolution of Sumcab, a Catalan company operating in more than 50 countries and specialising in high-performance industrial cabling solutions.
PRESS
BLOOMBERG CONNECTS / CAIXAFORUM
CaixaForum and CosmoCaixa join Bloomberg Connects with Madstudio
The network of centres run by the ”la Caixa” Foundation joins Bloomberg Philanthropies’ international platform, bringing its collections and cultural content to new audiences through a project developed with Madstudio.
PROJECTS
NASA / AI
When the real becomes a brand value
NASA is committed to maintaining a visual communication style based on real images and is rejecting AI. This decision sparks an interesting conversation about authenticity, trust, and the role of brands in an increasingly synthetic environment.
CONTEXT
SUMCAB
La Vanguardia focuses on Sumcab’s growth
The media outlet chronicles the evolution of the family-owned company, its international expansion, and its commitment to applied engineering, all while maintaining its identity and personal touch.
PRESS
Let's do
Let's do
Something
Something
Brilliant
Brilliant
Together!
Together!
Are you lookingfor new perspectives?
If you have a project you’d like to tell us about,
contact us at info@madstudio.es
Mad for you
Good work begins with a great relationship.
Mad the f**ck
What are you talking about? Blog
Strategic design: when design goes beyond aesthetics
Strategic design: when design goes beyond aesthe…
When a company grows, its brand should too.
There is a question that, over the years, we hav…
Contemporary branding: how to create current brands without falling into fleeting trends
Many brands want to “look current”. …
Do you want to receive our newsletter?